As a salesperson who engages in cold calling, you can only control a certain number of variables in your day to day life. You can learn professional telephone prospecting, cold calling tips and the classic outbound calling steps, but if you do not think outside the box and engage in pro active calling instruction, you’ll be destined for complacency in the sales industry.
As we’ve discussed, you should be able to provide evidence to support your cold calling strategies. Certainly you know how to close a sale in theory and you know the cold calling tips backwards and forwards, but your numbers aren’t reflecting the knowledge you believe you have. The simple solution is indeed in those numbers. Look at your daily activities. Take careful note of what time of day/what days of the week clients are most likely to answer and cater your future strategy about time frames. Keep track of how much time you spend on the phone and, in addition, what you say/how you engage with your customers on the most successful of those calls. You cannot control whether or not a client picks up the phone nor what they say in response to your pitch, but you can certainly and should control what you say, do and when you do it.
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