The Missing Ingredient in Sales

Did you know that the number one reason potential customers do not do business with a company is the lack of persistence on the part of the seller? This plain and simple fact is the missing ingredient in the eyes of so many salespeople. It takes a certain type of person to be in sales but the bottom line is, everyone needs proven sales training in this difficult and exciting field. Employers must give their employees access to all the tools necessary for success. After all, a business is only as strong as it's weakest cold caller.

Prospective clients need to be pursued, courted if you will, and how on earth can they be truly woo'd and won over if their suitor forgets to call? Here in lies the key concept in the secret to sales - but we'll get to that more in a minute. The phone is the most effective method of communication, as actually speaking to someone is much more personal (and has a much higher return) than other electronic methods today. You can't expect though, that everyone has been formally trained in the pristine art of relationship calling, as Gehegan & Associates (G&A) likes to call it. Employees need to be prepped in telephone sales training courses and telephone sales training workshops so that they are ready to engage in proactive calling. These voices are the so called 'face' of your company, so shouldn't they have access to telephone training or phone skills courses before taking the plunge into the wild world of cold calling?

As we discussed earlier, relationships are the key component in a client choosing to do business with your company. Cold callers are given a very narrow window through which to make an impression. Make sure your employees make a lasting impression on potential customers by enrolling them in our business management courses or advanced telephone skills workshops that have been proven effective and successful since 1983. If they've participated in a G&A workshop for sales, they'll soar through that first window and will be well on their way to landing a client. Here though is where we go back to that vital first step in how to close a sale: the follow up. To reiterate: the number one reason clients do not choose to do business with a company is the lack of persistence on the part of the seller. Remember, clients love to be loved so whether your company is in the market for DVD cold call training, business management courses or executive management training, to name a few, know that the knowledge acquired in our one of a kind workshops is imperative for successful cold calling, relationship building and of course, subsequent sales.