The other day I was asked what I'm good at. Then, what I'm not good at and finally, if I ever participate in the things I don't always succeed in. My response was that while I know I'm not good at say, football, I still play occasionally, but when it comes down to more important matters, I rarely partake in activities that push my comfort zone. I constantly say 'complacency kills' but apparently, have yet to practice what I preach. Cold calling is precisely the type of skill that many people fear, even loathe, but without discomfort, comes complacency and subsequently, stunted growth.

Knowing what outbound calling steps to take, the proven secrets of relationship calling and phone skills courses in general, will put you leaps and bounds ahead of your competition. The majority of human beings get comfortable and refuse to put themselves in any position foreign or daunting to them. Your responsibility is to constantly evolve with the times and if that means being uncomfortable for a while, that's what you have to do. Leadership and management courses and leadership training give you, yes, temporary discomfort, but in the long run, that discomfort will become commonplace and comfortable leading you toward your next obstacle, and the next and so on and so forth. Strive for excellence and be willing to experience anything in order to achieve that - you and your success are contingent upon it.